1987 French apparel and accessories manufacturer Atelier de Production et de Création (A.P.C.) breaks ground in Manila, setting up shop at Makati’s Rockwell Power Plant Mall through a curated wardrobe, embracing the sleek everyday ready-to-wear aesthetic.
Engulfed in the deliberately open showroom is a mix of premier staple pieces, accessories, and A.P.C.’s newest collection, intertwined through wooden and concrete textures. The 36-year-old fashion house celebrates its Filipino demographic, with its Manila arm situating as the most recent member of the global retail family.
The birthchild of Tunisian-Jewish fashion designer Jean Touitou, A.P.C.’s versatility lies beyond its raw denim association—catered to the bold discovery of style that complements personality. Its English translation, “Production and Creation Workshop,” peruses its identity, seeing the convergence of fashion-centric fundamentals in bringing design aspirations to life.
Take a peek into A.P.C.’s newly established space at Stall No. R1-157C R1 Level, Power Plant Mall, Rockwell Center, Makati City