LeBron James enters his 21st National Basketball Association (NBA) pre-season in a familiar colorway that glistened with stride. The Nike Zoom LeBron NXXT Gen ‘TITAN’ saw action on the Las Vegas hardcourt in the Los Angeles Lakers' 129-126 win over the Brooklyn Nets.
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Released globally last July 2023, the latest TITAN-LeBron collaboration locally debuted during the inaugural “TITAN Hoops Fair,” worn by notable athletes. Its Filipino-retrofuture theme came with a retail price tag of (₱8,895) to the original LeBron 20s (₱10,895-₱11,295).
From their long history of collaborations, this isn’t the first time James decided to don a TITAN-constructed pair.
TITAN's first collaborative sneaker with Lebron was in 2019 when the Nike LeBron 16 Low ‘Agimat’ surfaced on foot during an exhibition against the Golden State Warriors. Conceived in-house by designer Allyn Martin, the pair features Obsidian/Metallic Gold-Blue Force accents inspired by traditional Filipino weaves and LeBron’s ties to the Philippines. The King finished the contest with 15 points in 18 minutes, routing the Bay Area by 22 markers, 123-101.
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2020’s NBA Bubble that brought LeBron’s fourth Larry O’Brien saw the premiere of the Nike LeBron 17 Low ‘TITAN’ in the Lakers’ loss to the Toronto Raptors in their second contest of the restart. King James tallied a 20-point-10-rebound double-double in 35 minutes in TITAN’s University Red/Metallic Gold rendition.
