Complex PH black dazzle pattern image

Meet Shoesters: A Community of Female Sneakerheads

Founded by content creator Dani Alvarez, Shoester sees a sisterhood centered around the love for sneakers.
James Francisco

Sneaker culture is a male-dominated space. Its boom traces its origins to basketball and hip-hop, where the likes of Michael Jordan, Travis Scott, and Kanye West have created the most lucrative and sought-after silhouettes in history. But fast forward 38-something years since the Air Jordan 1 baptized the hype in 1985, sneaker culture has steadily become more inclusive.

In a 2023 report by international market research firm YouGov titled “The Sole Obsession: Inside the World of Sneakerheads,” 53% percent of today’s sneakerheads are male, compared to 47% for females. Previously, between 2016-2017, the women’s market grew five times compared to the men’s.

YouGov credits the growing diversity to social media, which has made trends, limited releases, and high-profile collaborations more accessible to the public. Brands have been quick to capitalize by tapping into either pop-culture influences or female athletes; Adidas and Jenna Ortega, PUMA and Fenty/Rihanna, and Nike’s well-received line with the WNBA’s Sabrina Ionescu are just a few examples in recent memory.

Filipina sneakerheads

In the Philippines, women in sneakers is also a growing trend. Enter content creator Dani Alvarez (@StreetbyDani) who created Shoesters (shoe-sister: a community of female sneakerheads. Dani first got into sneakers during her stint as a basketball varsity player in high school and college. Mixing in a pandemic and her filmmaking degree, the 31-year-old has created a female-centric platform that shares the same hype and reverence for the culture.

Complex Philippines talked to Dani about her best cops, her fellow Shoesters, and what women have to offer the sneaker community.


℅ Dani Alvarez

What are your favorite cops since you started creating content?

This is a hard question to answer. My Jordan 1 Low Travis Scott x Fragment has a special place in my heart because it was my first sneaker raffle win so imagine my excitement then. 

Another favorite is the Ambush Nike Dunk High because I am a big fan of Yoon Ahn of AMBUSH and love how she designed her collab with Nike. But each pair in my collection is unique, making choosing favorites tough. So let’s just say, all of them. (laughs)

How have sneakers changed your life since then?

A lot of doors have opened. One of my dreams since I was a kid was to work with big sneaker brands like Nike, Jordan & Vans. Now, I get the chance to promote their products and be invited to exclusive events 

Most importantly, I also get to meet other dream chasers who share the same passion. That's what inspired me to start Shoesters, a safe space and community for women in the sneaker world. I discovered the incredible power of connection and support.

Travis Jordan Lows

℅ Dani Alvarez

What is it like being a female sneakerhead?

Being a female sneakerhead is a journey filled with empowerment, creativity, and a unique sense of style. Our diverse approach to fashion adds an extra layer of excitement to the community. Whether we gravitate towards vibrant colors, bold designs, or a more minimalist aesthetic, each sneakerhead brings their own flavor to the mix.

There is a lack of smaller sizes in exclusive releases, but there’s hope as brands are recognizing the demand for true women’s sizes and more inclusive colorways. We’re slowly gaining more visibility and respect as passionate sneaker enthusiasts.

How did Shoester go on to become a community?

I got the idea to build a community when I was doing a YouTube video about female sneakerheads. I then started a Facebook group, sent invites, and now we talk about the latest releases, give style tips, and even sell our preloved kicks. We also do meet ups at Sneaker Expos, take group photos, and catch up when we can.

From there we just kept growing. Being a Shoester is a privilege because it's more than just a community; it's a sisterhood united by a common love. The sense of bonding and togetherness among members is truly remarkable.

You just had your first get-together as a community (congrats, by the way). What are your other plans for Shoester?

We have exciting plans for more events. We hope to collaborate with sneaker stores and brands in the future. I envision our community growing bigger and stronger much like our sneaker collections. 

So to all my Shoesters out there, keep rocking your kicks with confidence. Life's too short not to indulge in great shoes! Join our growing community and let's make memories, buy sneakers, and spread positive energy one sneaker at a time

Shoesters 6

℅ Dani Alvarez

Shoesters 5

℅ Dani Alvarez

Shoesters Admins

℅ Dani Alvarez

Shoesters first mse 2

Shoesters – Dani Alvarez

shoesters community of female sneakerheads thumbnail

Shoesters – Dani Alvarez

Got something to say?

Share this story

Notify of
Inline Feedbacks
View all comments

Popular in the Community

Signup for the

Complex Newsletter

Your leading source for what’s now and what’s next in Music, Style, Sports, and Pop Culture.

Would love your thoughts, please comment.x

COMPLEX participates in various affiliate marketing programs, which means COMPLEX gets paid commissions on purchases made through our links to retailer sites. Our editorial content is not influenced by any commissions we receive.

© Complex Media, Inc. All Rights Reserved. is a part of

Complex PH black dazzle pattern image

Signup for the Complex Newsletter

Your leading source for what’s now and what’s next in Music, Style, Sports, and Pop Culture.