Before the 990s, 992s, and similar renditions populated the racks as a convincing lifestyle option, New Balance centered its efforts on movement, a concept revived through its #RunYourWay campaign. The initiative caters to everybody and everywhere, regardless of one’s running experience.
FuelCell SuperComp Elite v3 via New Balance
Fresh Foam x More V4 via New Balance
FuelCell Propel v4 via New Balance
Last Tuesday, September 26, 2023, the brand released several of its latest collections and styles, including the FuelCell SuperComp Elite v3, the Fresh Foam x More V4, and the FuelCell Propel v4. All catering to varying comfort levels and distances, New Balance’s Fresh Foam midsole and FuelCell technologies tend to ultra-soft cushioning mechanics and responsiveness that deliver energetic propulsion support.
Supplementing the constant push for runners, the New Balance Fresh x 1080 v13 eyes a nationwide release featuring lighter and softer materials that embrace the mileage of long runs. Meanwhile, the “NB Dry” and “NB Sweat-wicking technology” deliver a variety of new apparel featuring cushioned insoles, performance socks, hats, short sleeves, tanks, running tights, shorts, jackets, and sports bras.
“At New Balance, we’ve developed a technology-backed selection of running shoes for men and women designed to provide a responsive feel, different options for support and stability, and comfort that outlasts your longest runs,” said Derek Wyllie, Country Manager of MAP Active.
New Balance Philippines
New Balance Philippines accompanied the release with a running experience at Pretty Huge, Bonifacio Civic Center Tower. The afternoon consisted of novice workshops and drills demonstrated by in-house running coaches and Pretty Huge’s personnel, with the premiere capsule displayed along the 100-meter indoor elevated running track.
On top of the newly released apparel options, the New Balance PH introduced a regular running community through the New Balance Run Club—an open invitation emphasizing the ability to #RunYourWay.