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New Balance Grey Day 2024: Everything You Need to Know

New Balance Philippines transports the brand’s “Grey Day” festivities, populating May 2024 with releases that exhibit the brand’s iconic color.
New Balance Grey Day 2024
James Francisco

It’s that time of year again for New Balance Grey Day 2024 as the long-time sneaker juggernaut populates the month of May with releases that complement its “Grey Day” festivities. With celebrations underway in Boston, Massachusetts, New Balance Philippines transports the iconic “grey” staple, stocking distributors with their latest and exclusive offerings.

Instagram: @newbalance and @nbnumeric

To commence Grey Day 2024, the brand released “Grey Days” last May 10, 2024, as a tribute to its impact on the global sneaker culture from sport to street. The seven-minute film explores New Balance’s running heritage and its popularity in style subcultures while featuring longtime enthusiasts and cultural icons—such as Dave, Chase Young, and Andrew Reynolds.

The short was met alongside The Grey Shop activation, with stores populating its shelves with new and existing Grey sneakers and apparel across lifestyle and performance, including the New Balance 327, the New Balance 574, and the evergreen New Balance 550.

New Balance “Grey Day” Releases, May 17, 2024, via New Balance Philippines

May 17, 2024, places special-edition versions of New Balance’s WRPD Runner and 1906R silhouettes under the spotlight, sporting a grey-coated upper, material mixes, and distressed details, inspired by the timelessness of stone.

May 20, 2024, is the day of the brand’s favorite running frontman, through the New Balance Fresh Foam X 1080 release, incorporating suede detailing and a classic, tonal grey colorway that presents a heritage-inspired take on the classic.

KAWHI IV launches on May 23

New Balance “Grey Day” Releases, May 23, 2024, via New Balance Philippines

May 23, 2024, sees the debut of District Vision’s collaboration with New Balance through the SuperComp Elite v4, a robust trail shoe catered to the hikes and sneakerheads who are fond of the elevated appearance. Alongside the release of the grey stomper comes the unveiling of NBA Superstar Kawhi Leonard’s fourth signature shoe, the KAWHI IV, offering hoopers high-performance elements that breathe a lifestyle aesthetic—whether laced on the court or the streets.

May 24, 2024, marks the brand’s final Grey-month release through the Coco GC1 and Fresh Foam Audazo Numeric, featuring a special edition of the Grand slam-wining athlete’s pair in hairy suede accents and neutral detailing.

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