Apple CEO Tim Cook stepped out in a special pair of sneakers today for the unveiling of the company's new iPad lineup. The tech honcho laced up a one-of-one Air Max 1 '86 that was created by Nike for Cook on an iPad Pro with the brand's first-ever Apple Pencil Pro.
Tim Cook in his one-off Nike Air Max 1s. Via Apple
The sneakers have a white upper, a multicolored speckled mudguard, and Apple's traditional rainbow color palette around the Swoosh in a sketched-out design. There's also a gum sole.
via Apple
On the tongue tag it says “Made on iPad” underneath the traditional Nike logo.
The tongue of the Air Max 1s reads “made on iPad.” Via Apple
This is the first time an official Apple Nike sneaker has ever been made, although the partnership between the two companies dates back to 2006, when they launched Nike+ performance chips that tracked athlete performance from a device placed inside the midsole of sneakers. Apple and Nike have worked together recently in the form of co-branded Apple Watches.
Well before the Nike connection, Apple had its own branded sneakers in the 90s that now fetch thousands of dollars at auction.
This article was originally published on Complex.com.
