Nike Unveils Devin Booker’s First Signature Shoe

Image via Nike The new wave of NBA signature athletes continues to expand, as Sneaker Files reports that Phoenix Suns guard Devin Booker is next in line over at Nike. According to the site, the Nike D Book 1 will debut in Spring 2024. Information about the design and colorways have not been disclosed. While […]

Nike’s Sabrina Ionescu Capsule Serves the World’s Variety of Hoopers

Nike's Sabrina Ionescu

Recently crowned as the Women’s National Basketball Association’s (WNBA) “Queen of the Three,” Sabrina Ionescu subtly grazes the backboard from the arc to claim the association’s single-season three-point record (123) with a personalized Swoosh signature pair on toe. The Beaverton, Oregon natives have themselves a star—placing the New York Liberty guard’s legacy on a footwear-apparel […]

University of Kentucky Reportedly Picked as First Nike ‘Mamba Program’

Kentucky Kobe 11

It appears that the relaunch of the partnership between Nike and the Kobe Bryant estate is more elaborate than initially expected. In addition to the re-release of Nike Kobe products kicking off next week, the Swoosh is also reportedly launching an NCAA “Mamba Program” prior to the start of the 2023–24 season. News of the […]

Nike’s The Courtyard Is The Future of Pickup Basketball

Nike Courtyard

Nike’s Courtyard stands as hoopers’ natural habitat, with the crowds flocking to witness organized pickup games encapsulated within its competitive atmosphere. Officially opening its doors last August 4, 2023, the 2,182-square meter Courtyard comprises two rubber FIBA-regulation sized basketball courts derived from the outsoles of about 30,000 pairs of recycled shoes dubbed “Nike Grind”—an ode […]

TITAN Celebrates Hoops Fair Through Another Nike Collaboration

Titan Hoops Fair

Premiere Filipino sneaker retail and lifestyle pioneer TITAN has released its latest collab with Nike Basketball: the LeBron NXXT GEN silhouette. Embarking on their fourth collaboration with the Swoosh, TITAN derives inspiration from the local culture through a retrofuture aesthetic, featuring a gold accented draped-upper, holographic medial double swooshes, and a city-skyline graphic print on […]

Why the Nike Vomero 5 is Arguably the Next Dad Shoe

Nike Vomero 5

In recent history, the term “chunky” can often be tied to the choice of footwear. Although it may not always be the definitive option, certain silhouettes have emerged in the everyday rotation of the youth as the go-to pair that subtly culminates the entirety of a fit. A rebrand if you’d distinguish it, bulky sneakers […]

‘Reverse Grinch’ Nike Kobe 6 Rumored to Drop in December

Kobe 6 Reverse Grinch release date

Despite a consistent influx of newer performance models, the Nike Kobe 6 has been the preferred sneaker of NBA players for the past few seasons. Perhaps the most well-received pair and coveted pair has been Anthony Davis’ “Reverse Grinch” colorway, which he debuted on an Instagram live stream in 2021 and finally took to the […]

Netflix’s Nike Training Club is a Workout Novice’s Dream

Netflix Nike Training Club

An ode to the everyday go-getter, Netflix’s collaboration with the Swoosh paves the way for the international streaming giant to seep into alternative mediums—embarking on a more lifestyle-centric approach. The Nike Training Club (NTC) instills the foundation, providing virtual alternatives from the comfort of home. NTC pioneers the growing fitness movement, integrating several features of […]

4 Sneakers Deserving of a Comeback

4 Sneakers Deserving of a Comeback

Sneakers are the name, retro is the game. With the vintage tides wavering, value is placed on salvaging remnants of the past, basking in its eternal glory. This fact may be credible with apparel pieces when rummaging at the local flea or even your parents’ closets, though it may not be the same for footwear. […]

‘AIR’ Recounts Nike’s Drive to Win Over the Icon

air movie preview thumbnail

AIR narrates a formidable tale centered on the Swoosh-basketball legend’s sneaker courtship. Occurring before Air Jordan ever set foot on the professional hardwood, a love triangle was established between three notable shareholders of basketball footwear in America for the heart of the scrawny 21-year-old cager from Wilmington, North Carolina. Making his first feature film debut, […]