A neighborhood nook for animal lovers, Negros Occidental’s Mr. Bunny Cafe is a business that attracts locals for a rare rabbit-cafe experience. Given the traction brought about by its unique selling proposition, the landmark places itself as a touchpoint for content creators and a promising family-oriented location.
From the number of individuals that avail of its services, the Bacolod Pet Cafe is strongly against the “entitlement” or “free-loading” of vloggers who demand compensation for their services.
“We do not support vlogger or vlog endorsements, no matter how famous you are in the whole of Negros Occidental, if the exchange is that we pay for your transportation to and from, and then serve you all of our best-sellers from the menu,” reads the post.
Meanwhile, the establishment expresses its gratitude to those who willingly promote their business and extend their support from their pockets without expectations.
“Instead of taking advantage, we would appreciate vloggers who willingly spend from their own pockets to buy from us and vlog about us, rather than expecting free food and drinks in exchange for a vlog.”
In a follow-up statement, Mr. Bunny Cafe places its hopes on content creators’ ability to practice ethical vlogging, “maintaining trust with their audience, and ensuring a positive impact on society.”
While many applaud the cafe’s public statement, others have debated the ethics and grounds for partnerships and what each relationship should entail. Usually, businesses acquire exposure from talents to achieve organic traction, evidenced by their high follower-engagement count. While social media situates as a door for opportunity, the Bacolod cafe sheds light on the authenticity of experience and relationships, especially when standing behind a brand or vision they resonate with.