On Monday, January 22, 2024, Demna and company announced Kardashian’s appointment, noting that she has walked for the label in the past and starred in multiple campaigns for them in recent years. In a statement, Kardashian also pointed to her fruitful artistic relationship with Demna, who’s served as Balenciaga’s creative director since 2015.
“For several years now, Balenciaga’s designs have been a part of my many looks—and some of my most iconic fashion moments,” Kardashian, fresh off the announcement that her new SKKN makeup will launch later this week, said on Monday. “This historic fashion house embraces modernity, craftsmanship and takes an innovative approach to design under Demna. For me, this long-standing relationship is built on mutual trust and a commitment to doing what’s right. I’m excited about this next chapter for the brand and to become their ambassador.”
This article was originally published on Complex.com.