Hennessy and the National Basketball Association (NBA) are celebrating their global marketing partnership with a 2024 Limited Edition Series as part of their “Without Your Spirit, It’s Only A Game” campaign.
The collaboration will see the release of a “Very Special Limited Edition” bottle, along with a capsule from Philadelphia sports brand, Mitchell & Ness. The collection will feature a hoodie, shorts, a jersey, and a belt bag, dropping in shades of gray with a lime green trim.
“The collaboration honors fans and their unwavering passion, emphasizing that basketball is more than a sport – it is a collective celebration of talent, culture, and spirit,” reads the press release. “The collection celebrates the passion and creativity off the court and encapsulates the cultural impact of basketball and Hennessy on fashion and streetwear.”
The Hennessy x Mitchell & Ness capsule will be available on June 15, 2024, until supplies last via NBAStore.com.ph, and Hennessy x NBA Pop-Up and NBA Store at SM Megamall’s Mega Fashion Hall.
Hennessy x Mitchell & Ness hoodie
Hennessy x Mitchell & Ness shorts
Hennessy x Mitchell & Ness Hoodie
Hennessy x Mitchell & Ness Hoodie
Hennessy x Mitchell & Ness Jersey
From June 15 to June 30, Hennessy will celebrate its marketing partnership with NBA in the Philippines via an immersive Pop-Up experience at SM Megamall Fashion Hall. Guests can enjoy basketball-inspired activities and specially crafted basketball-themed Hennessy cocktails. Guests can also purchase the “Hennessy Very Special x NBA Limited Edition” bottles and get exclusive access to the Hennessy x Mitchell & Ness capsule collection
For more announcements and upcoming events, visit @hennessy on Instagram and search through the official hashtags #HennessyxNBA #HennessyxMitchellandNess and #HennessyPH. Peep the images of the newly-opened Pop-Up below:
