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AXE Ventures Into the Jungle with its New “Jungle Fresh” Scent

AXE Jungle Fresh
James Francisco

AXE’s irresistibly fresh aromas wafted throughout Bonifacio High Street’s Amphitheater during the weekend of October 7 to 8, unveiling the new AXE Jungle Fresh through an immersive #AXEJungleQuest experience. The newest entrant of AXE’s men’s grooming arsenal sat comfortably within the greenery of the mini-labyrinth as Complex Philippines, together with several adventurers, explored its interactive “Quest Zones,” similar to a thrilling treasure trove experience.

AXE Jungle Quest: Choose Your Own Path

After clearing the initial paths, a life-size AXE Jungle Fresh installation appears in the distance, with testers readily available. To complement the campaign’s showcase of confidence, the Quest for Untamed You checkpoint invites trying out the newly released product and post the experience on social media. Diving deeper into the maze, AXE’s Quest for Style consists of a self-shoot area featuring a photo wall and an AXE tunnel path that unleashes the #IrresistiblyUntamed side through outfits that breathe the campaign's jungle-themed aesthetic. Beyond the turf-carpeted tunnel, where an AXE Jungle Quest signage illuminates come sunset, lies an interactive AXE AR Tree, seemingly out of this world. Scanning the QR code provides a gateway into an untamed jungle world with AXE through the mobile screen.

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AXE Jungle Quest: Choose Your Own Path

Venturing through the AXE jungle and the competition of the Quest Map merited exclusive merchandise, including a jungle-green sling bag and a sleek premium tumbler with the brand’s signature claw marks upfront. The event also invited attendees to accomplish a simple scavenger hunt—locating three hidden claw marks around the vicinity—which would reward additional prizes courtesy of local growing streetwear staple, Syndrome Supply.

Smell irresistibly fresh with AXE’s New Jungle Fresh scent, integrating a Forest Wood and Amber base with the brand’s Dual Action Technology—busting odor-causing bacteria and boosting fragrance for up to 48 hours. Experience the #TheNewAXEEffect, now available in-store and online nationwide.

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