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Hennessy x NBA Turned Xylo Into A Basketball Court

Hennessy x NBA
James Francisco

Collaborating to elevate the world’s love for the game, Moët Hennessy, in partnership with the National Basketball Association (NBA), embossed the Xylo nightclub floor in modular plastic tiles, spuing of basketball life. Providing another installment of the Game Never Stops campaign, the cognac juggernaut provided its delectable flavors, partnered with 3×3 action, speaking multitudes of the game’s continuity beyond the hardwood.

Xylo’s strobe lighting illuminated the dance floor-turned court, seeing the convergence of athleticism and the familiar themes of a night out infused in the one-night-only event. Hearing local basketball sportscasters and MC Jutt Sulit and Rex Trinidad’s voices amplified throughout the venue, the exhibition showcased remnants of an actual 3×3 setting—checking out all the boxes to culminate the Olympic-adapted event.

hennessy nba game never stops
Hennessy x NBA Game Never Stops at Xylo via Magic Liwanag

Hooping personalities slate the roster of teams, with DJs Ace Ramos and Khai Lim providing upbeat tunes and Raket Manila and Curtismith producing their unique sounds, Monday night in Bonifacio Global City posed as a mecca of basketball, showcasing the nation’s fledging love for the sport, coupled with energy and themes of intimacy.

Stubs at the entrance entail the consumption of Hennessy-based concoctions brimming with colors in tribute to the 30 NBA teams. The experience highlighted the soothing taste of the 1765 Maison, mixed with tropical abundance for a more newfound authentic experience, best consumed in moderation.

hennessy nba game never stops
Hennessy-based mixes inspired by the NBA via Magic Liwanag

With the renewal of the 2021 partnership, Hennessy institutes the longevity of basketball, extending beyond the hardwood and into the culture and lifestyle of excellence. Whether hearing its familiar name on a track, motioning a jump shot when throwing out the trash, or even tapping the ceiling—the game is rooted within all, as Hennessy fortifies the nation’s immense love for basketball.

“Hennessy and the NBA are promoting the lifestyle born out of the basketball court—it’s really more of the off-court culture (we’re promoting the off-court culture) for this partnership,” Gio Robles, Senior Marketing Manager for Moët Hennessy Southeast Asia, tells Complex Philippines.

Peruse moments from the night below.

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