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Puma Reintroduces the Classic Puma Palermo

Puma Palermo
James Francisco

Puma’s terrace legend reemerges in the German footwear brand’s collection through a Navy Gold Puma Palermo OG rendition. Tributing the coastal capital of the island of Sicily, the silhouette debuted in the 80s as a football stadium staple amongst its attendees from the terrace.

Puma Palermo OG ‘Navy Gold’ (383011-01)

Previewed on social media in early 2023 by Puma collaborator and ambassador Dua Lipa, the release of the storied low-top features its original blue-and-white colorway supplementing a retro T-toe structure and classic gum sole with PUMA’s lettering slated in gold and the iconic cat logo integrated on the heel.

Evoking a deep sense of football nostalgia through its unmistakable DNA, it was initially part of a special series paying homage to Europe’s esteemed capitals. Its Sicilian namesake drapes the July 2023 release, featuring two additional colorways inspired by Palermo’s iconic fruit vendors (known locally as fruittivendolo).

The Puma Palermo OG is exclusively available on July 18, 2023, at the PUMA L2 Main Wing Shangri-La branch and on PUMA.com.

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