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adidas Invites The Athlete Within Through Two Parkade Branch Reopening

James Francisco

Supporters of the Three-Stripes flocked to Bonifacio High Street’s Two Parkade last November 24, 2023, witnessing the reopening of adidas, now met with a “Home of Sport” makeover. Established as the first branch in the country to embrace the newfound concept, the space integrates a 740 sqm expansion, housing adidas Performance and Originals selections.

Instagram: @adidasph

A stomping ground for novice and avid sporting enthusiasts, adidas “Home of Sport” Bonifacio Global City channels the athlete within through interactive zones that boast adidas’ updated technologies. 

Located in the leftmost corner of the vicinity is the adidas “Run Lab,” providing a personalized running assessment dependent on the athlete’s experience and goals. Customers may utilize the available in-house pairs as their results are shared, together with suggested adidas running footwear following the simulation.

adidas Run Lab, adidas House of Sport Two Parkade

The reopening of the Two Parkade branch simultaneously welcomes current and future adidas “Run Club” participants through the establishment of the adidas Runners Manila’s new headquarters in the metro. Instituted in 2017 as a community-based initiative organizing weekly meets in Makati City and Bonifacio Global City, the movement has grown to over 100 runners per week and continues to flourish, even more so as a destination for learning and thriving collectively.

Kapitolyo coffee resident 1C Coffee permanently sets up shop at adidas “Home of Sport” Bonifacio Global City, complementing the runner-cyclist haven through its delectable roasts. Apart from brand staples, the nook serves its Popcorn Oat Latte, a salty-sweet coffee concoction, and Fruitspresso, a refreshing coffee-juice mix with chia seeds, exclusively in-store. AdiClub members can also avail of a ₱20.00 discount on all beverages, open on Tuesdays, Thursdays, and weekends from 8 a.m. to 7 p.m.

adidas House of Sport Two Parkade

Adidas House of Sport Two Parkade is also the destination of the adidas “City Lab”—a customization area providing the opportunity to integrate a personal touch on purchased Three-Stripe gear. The hub offers hyperlocal pins, each posing a subtle tribute to the area, with more releases planned.

“As we celebrate the relaunch, we are excited to bring Filipinos together and inspire them to elevate their athletic potential. With new additions like the adidas Run Lab and the City Lab, we are not just opening a store; we are creating a dynamic space that fosters individuality and community spirit,” mentions Jen Dacasin, Senior Manager for Brand Activation.

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