The 2023 Pornhub Year in Review is now out and things remain unchanged: Filipinos are still one of the kings, and most importantly, queens of porn.
The annual study saw the Philippines climb three spots to rank 2nd in web traffic, second only to the United States, and beating France, Mexico, and the United Kingdom. Interestingly, the PH is at the top regarding gender proportions, with more Filipino women (58%, up by 5% last year) visiting the site compared to men (42%). Latin countries rounded up the rest of the top five: Colombia, Argentina, Mexico, and Chile.
The Philippines also ranked first in time spent on the site, surpassing Japan by a second with an average of 11 minutes and 15 seconds. Whether this is a case of a higher sex drive, an example of pickiness, or a lagging internet is up for debate.
Pornhub Year in Review 2023
Filipinos also have one of the highest shares of viewers in the 18-24 year-old demographic only behind Egypt. #LoveLocal is still the mantra, with “pinay” and “pinoy” as the most-searched terms locally. But there is also a clear obsession with our next-door neighbors. “Japanese” and “hentai” both ranked high in queries and categories. Interestingly, “pinay” is 5th most popular term globally. Take that, K-Pop.
Notably, the Philippines experienced the biggest drop in traffic during Cebu’s Sinulog Festival aka Sto. Nino Festival. It seems that even being one of the world’s horniest people is not a match against God. You can check out how the rest of the world performed here.
