Krispy Kreme ventures into 2024, delivering its near-century-long glazed goodness with its “Spot Happy” campaign, aimed to promote happiness through its evergreen brand offerings. The Philippine arm of the Home of the Original Glazed® Doughnuts collaborates with 12 catalytic personalities across various fields to jumpstart a joyous movement throughout the year.
Dubbed the brand’s “Dozen Happy OGs,” Krispy Kreme delves into 12 different sectors (Content Creation, Art, Wellness, Sports, Pets, Fashion, Music, Food, Beauty, Education, Dance, and Gaming), which they regard as touchpoints with the youth in supplementing their year-long push.
Happy Music OG Maki commences the festivities through his musical child-like perspectives brought forth through his unparalleled R&B sound. The soulful vocals behind the hit single “Saan,” amassing over 51 million streams on the Spotify platform, introduces his succeeding narrative in collaboration with the brand entitled Happy Tunes, which eyes a January release.
Tapping the artistry of Happy Art OG Gene Rhobi (seeweirdo) for February’s National Art Month through an exclusive sticker design and on-site workshops, and a wellness talk organized by Jo Sebastian for March’s International Women’s Month, each ambassador procures a community-based experience, celebrating personal happiness and sharing it with others.
“With the help of our Dozen Happy OGs, we will be the champion of happy moments because everyone deserves it,” mentions Ysabel Cruz, Senior Marketing Manager of Krispy Kreme Philippines.
“We want to be the reminder that our Originals can still enjoy the little things and to spot happiness in their everyday lives! Let’s pass on the good vibes this 2024! We, at Krispy Kreme, and our Dozen Happy OGs are starting this movement of promoting happy moments,” she adds.
Here is the full list of Krispy Kreme’s 2024 “Dozen Happy OGs”:
- January: Happy Music OG, Maki (Singer-Songwriter)
- February: Happy Art OG, Gene Rhobi/seeweirdo (Artist)
- March: Happy Wellness OG, Jo Sebastian (Nutritionist and Podcast Host)
- April: Happy Sports OG, Baileys Acot (Sportscaster)
- May: Happy Pets OG, Malou Perez (Founder, Pawssion Project)
- June: Happy Fashion OG, Anton Cruz (Co-founder, Syndrome Supply)
- July: Happy Content Creation OG, Russco Jarviña (Content Creator)
- August: Happy Food OG, Abi Marquez (Food Content Creator)
- September: Happy Beauty OG, Marj Maroket (Beauty Content Creator)
- October: Happy Education OG, RM Cuervas (Education Content Creator)
- November: Happy Dancer OG, Shawn Castro (Dancer/Performer)
- December: Happy Gamer OG, Rojean Delos Reyes (Gamer/Tier One)
Krispy Kreme’s “Spot Happy” is now available in all Krispy Kreme locations nationwide and delivery through their hotline, (+63) 8-88-79000, and on their website, GrabFood, Foodpanda, Pick.a.Roo, Mangan, OrderMo, and Groover.
