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Californian Fil-Ams Unite Over The Next ‘Lumpia King’

Granada Hills’ Island Pacific Market celebrated the Filipino favorite dish, crowning its next “Lumpia King” through an annual eating competition.
Lumpia King
Image via / US Bureau

Filipinos always seem to crave a taste of home away from home, as local delicacies pose a focal point for gathering and interaction. Island Pacific Market embraces this concept through its annual National Lumpia Day eating contest in Granada Hills, Los Angeles, California, last March 16-17, 2024, placing the Filipino favorite dish under its spotlight,

Instagram: @islandpacificmarket

The second installment of Island Pacific Market awarded a $500 cash prize to the contestant who consumes the most spring rolls under a minute and $250 to the runner-up, respectively. The live-streamed event on SoCal Filipinos’ Facebook group saw Alex De Vera claim the “Lumpia King” title, consuming 15 pieces of lumpia in a minute.

Sponsored by SoCal Filipinos, NutriAsia, Jufran, Magnolia, and Ramar Foods, esteemed Filipino locals headlined the event’s panel, featuring seasoned competitive eater Raina Huang (Raina is Crazy), co-producer of previous Broadway resident “Here Lies Love,” DJ Cherish TheLuv, and community leader Joe Arciaga.

Beyond its tribute to Filipino cuisine, Island Pacific Market’s tourney evidences its “bayanihan” commitment—fostering a Filipino-American inclusive community with homegrown recipes as its focal point.

“We are thrilled with the turnout and excitement at this year’s Lumpia Eating Contest,” mentioned Giselle Tongi-Walters, Island Pacific’s Communications and Community Partnership Director.

National Lumpia Day is a fantastic opportunity to celebrate this iconic Filipino dish and bring our community together. We’d like to thank all the participants, judges, sponsors, and supporters who made this event a success,” she added.

Instagram: @islandpacificmarket

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