It’s been a busy few months for Travis Scott as he prepares for the release of his next studio album Utopia. In addition to that, the Houston rapper has also been hard at work with Jordan Brand on a brand new sneaker project, which he previewed at the 2023 Cannes Film Festival in May. Now, we’re learning more about his upcoming Jordan silhouette.
Travis Scott has been spotted in at least two different versions of the shoe thus far, but the early rumors suggest that the final retail version has not yet been confirmed.
Some of the noticeable differences of the sneaker project include one pair featuring a strap at the forefoot, while the pair spotted at the Cannes Film Festival does not. Familiar Travis Scott details including the reverse Swoosh branding and “Cactus Jack” branding also appear on the shoe.
Not only is Travis Scott expected to release a new sneaker with Jordan Brand this year, but both entities also announced their multi-day “Road to Utopia” sweepstakes earlier this week, in which a lucky group of 23 pairs of people will win a trip to Egypt centered around the official launch of Travis’ new album Utopia.
Per the early release info, the Travis Scott x Jordan Cut the Check sneaker will debut this holiday season, with additional colorways slated to release throughout 2024. Check back soon for official updates.