Michael Jordan’s Forgotten New Balance Moment

Michael Jordan

If you’ve watched the movie Air, which chronicles Michael Jordan’s first sneaker deal and the creation of Air Jordan, then you know that he flirted with other brands before becoming Nike’s all-time most important endorser. Adidas was his preference over Nike. In college, he wore Converse. Jordan took meetings with both brands before signing the […]

‘AIR’ Recounts Nike’s Drive to Win Over the Icon

air movie preview thumbnail

AIR narrates a formidable tale centered on the Swoosh-basketball legend’s sneaker courtship. Occurring before Air Jordan ever set foot on the professional hardwood, a love triangle was established between three notable shareholders of basketball footwear in America for the heart of the scrawny 21-year-old cager from Wilmington, North Carolina. Making his first feature film debut, […]

Michael Jordan’s Last Dance Pair Fetches a Hefty $2.2M on Auction

michael jordan

“Priceless” and “legendary” will forever co-exist with arguably the greatest of all time to ever step on the hardwood, Michael Jordan—even so during pivotal moments in his 15-season campaign. Since the premiere of The Last Dance in 2020, Gen-Z members like me who vaguely recall the late 90s-early 00s experienced a glimpse of his greatness, […]

These Air Jordans Are Expected to Sell for Php 219M

Air Jordan 13 1998 final free throw shoes

The Air Jordan 13 is making the big bucks Fresh off of announcing its six-shoe The Dynasty Collection last month, another Air Jordan sneaker that Michael Jordan wore during the NBA Finals has hit Sotheby’s via its upcoming Victoriam Parts I and II online auction. Pictured here is the original Air Jordan 13 “Bred” that […]

Ranking the “Rocky” & “Creed” Franchises, Worst to Best

Creed & Rocky Franchises

It is difficult to conceive of a Rocky movie without Sylvester Stallone, especially because the franchise was entirely his vision. He wrote the screenplay for the first movie, and when it came time to sell it, he turned down a massive payday from a big studio, just so he could play the title role himself. […]

Ben Affleck’s “AIR” Recounts NIKE’s Courtship of Michael Jordan

Ben Affleck's AIR Courting A Legend

Building a brand around the GOAT might sound like a “duh” moment nowadays, but that wasn’t always the case back in Nike’s early years. It took a lot of maneuvering and luck to turn the Air Jordan line into the iconic shoes they are today, and that journey is coming to life with “Air.” Directed […]