AXE manages a daring step into the world of fine fragrances by introducing its Fine Fragrance Collection, built on finer body sprays that draw comparisons to the industry’s most sought-after perfumes.
The male grooming juggernaut collaborated with renowned fragrance houses Givaudan and Firmenich, alongside expert Ann Gottlieb (who has collaborated with Calvin Klein, Dior, and Elizabeth Arden), releasing a sophisticated collection of scents, designed to captivate and allure. To further supplement their claim, AXE hails international celebrity Mark Tuan (Mark) as the poster child of its Fine Fragrance Collection with his premium, luxurious, and unforgettable distinction.
Mark made his international debut in 2014 as the oldest member of the K-pop collective Got7. Since their indefinite hiatus in 2021, the musician and model has continued to showcase his undying influence beyond music—seeping into his style and persona that perfectly reflects the collection’s fresh, bold, and finer-than-fine qualities.
via Unilever Philippines
The brand asserts its sophisticated stance through AXE’s Fine Fragrance Collection, emphasizing luxury and affordability to bring long-lasting value. Through its innovative Zinc Tap technology, its three exquisite scents—Aqua Bergamot, Blue Lavender, and Emerald Sage—promise up to 72 hours of freshness, as each delivers a unique narrative dependent on one’s mood, lifestyle, and individuality.
“Blue Lavender is icy, clean, and smooth; Aqua Bergamot offers an unmistakable, sparkling, marine vibe; and Emerald Sage presents a crisp, modern, green sensation,” mentions the brand.
via Unilever Philippines
AXE’s selection of Mark Tuan as the face of its Fine Fragrance Collection extends beyond a mere partnership; it signifies a revolution in men’s grooming. It’s a reminder that, like Mark, anyone can be the ideal “AXE Man”—the center of attention, effortlessly elegant, and finer-than-fine.
via Unilever Philippines
via Unilever Philippines
Smell #FinerThanFine with the new AXE Fine Fragrance Collection today! Now available online and in stores nationwide.
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