Sneakers

Adidas features BLACKPINK for 2023 ‘Home of Classics’ Campaign

It’s common knowledge that the Three Stripes posed and continues to remain a catalyst in the global fashion and sneaker culture.

Nearing its 75th anniversary, the lines slated on the upper are undoubtedly a generational icon. From tracksuits to state-of-the-art BOOST technology, the German juggernaut stands the test of time, procuring products and personalities who embody that impossible is truly nothing mindset.

K-Pop group BLACKPINK in Adidas’ 2023 Home of Classics Campaign

Adidas Originals spearheads the recollective movement, featuring timeless silhouettes peering into their symbolism of culture and community. The 2023 ‘Home of Classics’ breathes life into the coveted Superstar, Gazelle, Forum, and Campus—providing a homecoming of its original colorways.

Witnessing the Blink’s roaring screams at this year’s Coachella, members of BLACKPINK are the latest personalities to don the classic pairs. The renowned K-Pop group dons Adidas gear—with Jisoo and Lisa sporting the Forum low and Rosé and Jennie in the Superstar.

Featuring a roster of trailblazing individuals, the South-Korean natives join “Lil Dre, Kalya Montoya, and Marcos Montoya from Los Angeles, and Dee Koala, Mzwandile Sithole, and Andile Dlamini from Cape Town's groundbreaking brand and collective, Broke Wear,” as ambassadors for the Spring/Summer release.

BLACKPINK’s Jennie in the Adidas Superstar
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Published by
Xavier Bautista
Tags: adidasK-Pop

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